Big Companies: The Story of Shein’s Overseas Expansion

This article mainly covers the evolution of the founding team. With a core team that remains highly stable, alignment with the founder’s strategic execution has been clear and consistent—effectively ensuring the company’s critical growth phase from 2015 to 2019. After securing funding, the leadership promptly overhauled the system architecture to support globalization, demonstrating long-term vision, team stability, clarity of execution, commitment to doing the right things, and reliance on trustworthy people to handle implementation—factors that significantly increase the odds of success.

36Kr Global Expansion: The Core Team Behind the “SHEIN Supply Chain Miracle”