How Coterie Diapers Drive $90 AOV and $150M in Annual Sales

It primarily drives sales through its own standalone website. What sets it apart is its localization rooted in parental mindset—the marketing focuses on making parents' lives easier, such as by helping newborns sleep more comfortably so parents can get better rest themselves. By creating a sense of relatability, it makes it easier for a new generation of parents to embrace the brand. In other words, it taps directly into the利益点 (self-interest) of the person holding the purse strings.

150 Million in Sales! The "Wild" Business of a Standalone Diaper Brand