How to Do Cross-Border E-Commerce
The author's advice is to prioritize small-niche platforms—even if traffic is lower, competition is also minimal. Beyond that, try to blow up one blue-ocean product to drive a store, then replicate that successful store model multiple times. Avoid scaling through headcount; instead, achieve scale and improve per-capita efficiency by replicating single products and stores.
You can start with low prices plus ad spend to launch a product (split one product into multiple SKUs as separate listings, and stack keywords in the titles). While competition is still low, ramp up sales quickly. Once sales climb and rankings improve, update the listing details to make the product look more premium and raise the price (introduce upgraded versions, differentiated innovations like packaging and copy, and offer SKUs at various price points to compete broadly). Then increase your ad bids to deter competitors.
Of course, if you have the means, you can also launch a standalone website.