Nailing Your Partner, Cutting Corners

The vast majority of people—99.9999% of us—have our futures and destinies shaped by our professors, our bosses, and our key clients. Whether you're in a B2B or B2C business, as long as you're still working for someone else, the principle of being accountable upward never changes.

Understand your target audience, then build your efforts around them. That way, you'll reap the greatest rewards and operate with maximum efficiency—getting twice the result with half the effort.