Success Accelerator: Leveraging Potential

The main forms of business leverage are capital, people, and products with near-zero marginal cost of replication—code and media.

Capital refers to money. To raise it, you need to demonstrate sound judgment by combining your unique knowledge with a strong sense of responsibility, so investors know you can deliver returns.

People refer to the individuals working for you. It is the oldest and most fiercely contested form of leverage, but don’t waste your life pursuing it, because managing people consumes enormous energy.

Capital and labor are leverages that require permission to use, and they drain a significant amount of your effort.

Code and media are leverages that require no permission. They are the highest-quality forms of leverage—you can build software and create media that continue working for you even while you sleep.

Reading is faster than listening; doing is faster than watching.