What Is Consumer Sensitivity?
Like in TV dramas: a wealthy matron walks into a luxury boutique, surveys the store, and tells the sales associate, "Wrap up everything except this and that, and deliver it to my house." Then the salesperson respectfully escorts the VIP out.
It’s a feeling—a feeling many middle-class people spend their lives chasing, believing this is what being rich looks like. But that mindset is precisely the biggest obstacle standing between you and true wealth.
Warren Buffett’s wife once told him she couldn’t take him anymore. When his father passed away, they went to buy a coffin, and he actually complained that the one his wife picked was too expensive—insisting on returning it and haggling over the price. Was it about the coffin? Was it about money? No—it was about values.
Buffett doesn’t chase feelings. He doesn’t need your 90-degree bow or your envious glances. He wants none of it.
Know yourself for who you truly are.
