How to Make Money with a Fingerprint Scanner: A Case Study

The school规定 all on-campus performances cannot charge fees. A student, who loves street dance, founded a street dance club at school. Based on past experience with free performances, a single street dance show attracted nearly 3,000 viewers from the entire school. [By this point, if there are many local expos, marketing conferences, or events that require commercial performances, charging 150–500 RMB per person is standard; the club president could earn XX, and members could earn XX—that’s the norm.]

This student spent 10,000 RMB to purchase a fingerprint scanner from an Israeli company. The device was used to collect fingerprints during performances in exchange for free viewing access. The fingerprint company pays 10 RMB per collected fingerprint. After collecting 3,000 fingerprints, the student returned the device and earned 30,000 RMB in total revenue, minus the 10,000 RMB cost, netting a profit of 20,000 RMB. [Secondary revenue stream, though it carries the risk of selling personal information. The approach is similar to app promotion strategies—only more seamless.]