Behind the Success of Sam’s Club

On one hand, this reflects lower-tier city women’s pursuit of product quality; on the other hand, it reveals the spiritual emptiness of these women, who rely on Little Red Book’s “Sam’s Club lifestyle” imagery to accentuate their status and taste.

Of course, this gap represents a temporary money-making opportunity—until the market void gets filled.

If you want to connect with elite consumers in lower-tier cities, becoming a Sam’s Club personal shopper is a great entry point. This group truly belongs to the social elite: wealthy, leisure-rich women, most of whom hold public-sector jobs, work for state-owned enterprises, or are business owners.

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