There are two types of ability: skill, and the ability to wield it.

When you tie the task to everyone's personal interests, you don't have to push it — they'll push it themselves.

You need to figure out what the big boss wants, what each department president wants, what marketing wants, what operations wants, and where each executive's interests lie.

Self-interest is something you tuck away quietly, letting people achieve their own goals while they pave the way for your own.

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