Integrating Resources and Information: What It Means
There was a family in the state of Song who could produce an ointment that prevented frostbite. As a result, members of this family had for generations earned their living washing clothes in the river. When a merchant heard about this, he paid a hundred pieces of gold to buy the formula and then went to find the king of Wu. At the time, Wu and Yue were locked in a struggle for dominance. The soldiers of Wu used this ointment, so they could launch attacks on Yue during winter naval battles without suffering from frostbite. The army of Yue, lacking this formula, saw its combat effectiveness sharply decline and was defeated. The king of Wu rewarded the merchant with a vast tract of land, making him as wealthy as nobility, while the Song family who sold him the recipe continued washing clothes for a living.
This story perfectly illustrates what big shots really want.
Big shots want resource integration and information integration, so they can generate massive benefits. If you can provide resources or information that allow them to leverage on their own platforms, you'll gain their favor and rise rapidly.
