Big business runs on hustle, small business on patience

CategoryReading Notes

"Big business is about going out, small business is about staying put." Does this widely circulated business wisdom hold water? Let’s start with the original meaning of the saying: "Big business is about going out" refers to products that rely on distribution channels—meaning the owner or salespeople have to hit the road and chase deals. Generally, such products can be sold far and wide, emphasizing expansion into new territories and breaking through geographical limits. "Small business is about staying put" usually refers to small shops targeting people within a one- or two-kilometer radius, even just one residential compound. Because of geographic constraints, making more money means operating for longer hours—no sleeping in on mornings, no closing early in the evenings. Time makes up for the lack of space. #ReadingNotes

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