Dicksbymail.com Earns $150K in Half a Month
I didn’t expect it to be this wild abroad.
The founder wanted to send his ex-girlfriend a terrible gift—something driven by some twisted psychological urge—and came up with the idea of shipping edible candy shaped like penises. He posted the plan on a social platform, expecting mockery, but instead got a wave of support. People loved it and wanted in. Seeing such strong interest, the founder decided it might be a real opportunity and launched an e-commerce site to sell the product.
Within half a month, he moved 2,000 orders. The site’s average order value sat at $25, which would suggest around $50,000 in revenue—but in reality, he pulled in about $300,000. Most customers were buying in bulk.
So how did he scale traffic? He registered the domain, built the site, then mailed samples to friends with instructions to post content on social media expressing shock and disbelief. The stunt generated buzz and curiosity, which drove sales to 1,000–2,000 orders per day. Once the backlash started, he decided to exit—selling the project for an estimated total profit of $100,000–$200,000 (roughly 10,000–20,000 units sold per month).
Costs: $15 per gummy, $1.80 shipping, netting $5–$10 per unit. The story caught media attention, leading to more coverage and even higher sales.
Maybe romantic revenge really is a market.
Dicksbymail.com was actually copied from bagofdicks.com.
