The Story of Making 300 Million a Year with Straws
This person is the primary inspiration for most of the characters in the TV series *Ji Mao Fei Shang Tian* (Go Live). From 1965 to 1993, he was basically engaged in arbitrage. After 1993, he took over a straw manufacturing machine, established a factory, and began his straw business. In 1995, upon seeing the internet, he was willing to invest over tens of thousands of dollars to embrace it for foreign trade. In 1997, he seized the opportunity during the financial crisis when the market was sluggish and acquired similar enterprises. In 2002, he invested in energy-saving and efficiency-improvement reforms. By 2003, facing intense foreign market competition, he果断ly scaled back operations and refocused on the domestic market, selling off non-core paper cup businesses at half price; net profit returned to 20%, and he survived the 2008 financial crisis. In 2009, he began investing in digital transformation. In 2010, he launched a management reform aimed at rejuvenating leadership cadres, abandoning family and bloodline-based management. In 2013, the company saw a return to growth. In 2017, another management reform flattened the sales structure, offered a 40% commission on incremental revenue, and allowed internal entrepreneurship—the company provides funding and equipment while employees can start their own ventures.
After retiring, the founder moved into paid knowledge, selling management experience to help small and medium-sized enterprises improve business efficiency.
Shuangtong Company: 1/4 of the global market.