National Style Hair Sticks Ship 40 Million Units Annually

It feels like traditional Chinese culture is making a comeback—hanfu (ancient-style clothing) is everywhere in the streets, and guofeng (national style) hairpins are flying off the shelves. One brand is already raking in 40 million RMB a year and planning to export these hairpins overseas.

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That said, the JD.com flagship store doesn't seem to have huge sales volume. Prices are reasonable, though, and if you're struggling to find a gift for your partner, these are actually worth considering—they genuinely look great.

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